Business

How Wollongong Businesses Can Leverage Email Marketing to Influence SEO Ranking

The city of Wollongong has been flourishing as a premier business destination ever since 2001, as its population has been growing at an astounding rate of 3.1%. While coal mining initially brought in a lot of migrant population for work, the scene now is much different. Wollongong is now fast transforming with many renovations in the sectors of technology, education, tourism, and healthcare. The city has a world-class university, a bustling café culture, fantastic nightlife, and a diverse food scene, especially in the Illawarra region. 

Wollongong businesses in these sectors can expect the demand to scale up as the population growth is expected to continue. One of the best ways these businesses can reach out to their potential customers is through SEO combined with Email marketing. 

Wollongong SEO Agency, Clicks Marketing explains more.

Email marketing is a simple and effective way to bring traffic to your website. Let’s learn how companies can employ email marketing effectively. 

1.   Get an Email Service Provider 

The first thing that you have to do is pick an email service provider (ESP) for your email marketing, and that is either Google Gmail or Microsoft Outlook. Don’t worry about which email service provider is the best. 

If you want to succeed and improve your search rankings, then your ESP should have similar tools like Google. Google has many useful SEO tools that can make you a success. 

2.   Know your metrics 

First of all, do your research and find out the metrics that matter. Ask yourself these questions first: 

What are the keywords that you need to rank on the first page of Google?

What is the CTR or click-through rate that you should aim for?

Do you have at least 10,000 emails a month that you want to send out to your audience, or maybe you don’t need a lot of emails at all? 

Having the right tools that can help you scale your email marketing program is important for your Wollongong business. You can either send only 5 emails a day or maybe 50. It all depends on your marketing objectives. 

3.   Optimize your marketing calendar 

Email marketing can be quite tricky. It requires a lot of flexibility and balance to reach out to your audience. 

It also needs a lot of planning. If you want to send many emails to your customers, you should have a dedicated marketing calendar. You should identify the best days of the week to send out emails to have the maximum impact. 

4.   Look for Email Marketing Tools that Can Improve SEO Rankings 

The most important thing you have to know is that every email marketing tool should have SEO tools included. You need to find out which tool can do the most excellent job for your email marketing campaign. Here are a few tips to help you with this. 

Look for tools that can index your domain. Another thing that you should be looking for is a tool that can index your website in Google. Google is coming with many improvements in the search engine, and some of them will show your site in the top spots. 

It is imperative that you have the tools that can optimize your website for SEO. 

5.   Optimize your title tags and meta descriptions 

Before the tool can index your website on the first page of Google, you need to optimize it with SEO tools. Some tools can also show you how to create good title tags and meta descriptions for your website. Don’t forget to use these titles and descriptions in your email marketing campaigns as well. You can also try to optimize your social media profile. 

6.   Try using long-tail keywords 

Google shows long-tail keywords in its search results, so you need to make use of them to boost your rankings. In the title tag and meta description of your email, make use of keywords that are found in your niche.

7.   Use backlinks 

Even if you are in the top 100 in the search engine results, you still have to leverage links from other sites. 

Link building can make your email marketing program grow. It also shows that your site is credible and trustworthy. Use emails that contain at least 20-30% links. 

Conclusion 

Email marketing provides a low-cost way to effectively engage with your customers and offers a great value proposition. Email marketing done right can positively impact your SEO and build brand loyalty. Personalized email content can truly convert casual readers into paying customers.